Your Gap Map — The Growth Board

Question 01 Pipeline

Someone showed interest in working with you — a message, an enquiry, a conversation. What happened next?

Think about the last time someone reached out — or you had a promising conversation that didn't close.

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Question 02 Marketing · Content

Think about the last 30 days. How consistently were you showing up where your potential clients could find or see you?

"Showing up" means whatever it is for your business — posting, publishing, sending, being visible.

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Question 03 Marketing · Ads

If you had to trace where your last 5 clients came from — what's the honest answer?

Don't think about what you wish was true. What's actually been bringing people in?

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Question 04 Pipeline

When someone is interested but hasn't committed — how does that usually end?

The moment someone says "I'll think about it" or goes quiet after showing interest.

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Question 05 Content

When you sit down to create something — a post, a message, a piece of content — how does it feel?

Any kind of content — written, video, email, social — whatever you create to attract clients.

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Question 06 Ads

Have you ever tried to run paid advertising for your business?

Google Ads, Meta/Instagram ads, YouTube — any form of paid promotion to bring in leads.

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Question 07 Growth

Do you know what's actually working in your business right now — and what isn't?

Not a gut feeling. Actual data — which channel, which content, which conversation is bringing results.

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Question 08 All Roles

In a typical week, what does your time actually look like?

Be honest. Not what you're trying to do — what's actually happening week after week.

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Your gap map is
calculated.

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Type of Business

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Building your gap map…

Which roles are sitting empty in your business?

Someone showed interest in working with you — a message, an enquiry, a conversation. What happened next?

Think about the last 30 days. How consistently were you showing up where your potential clients could find or see you?

If you had to trace where your last 5 clients came from — what's the honest answer?

When someone is interested but hasn't committed — how does that usually end?

When you sit down to create something — a post, a message, a piece of content — how does it feel?

Have you ever tried to run paid advertising for your business?

Do you know what's actually working in your business right now — and what isn't?

In a typical week, what does your time actually look like?

Your gap map is calculated.

Which roles are
sitting empty
in your business?

Your gap map is
calculated.